Marketing your listings on ShoppeThat
We are currently developing a Shopping Cart and Mobile version of the website as well as some other things which hopefully will be ready in the next few months. At some point this fall, we hope to look into having a Bonanza.com importer created for all of the sellers who have requested it. This would benefit both sellers and ShoppeThat.com alike. It depends largely on the Usage Terms of the API for Bonanza.com – called Bonapatit.
Also we are still active on Facebook.
We are have submitted our URL to Shopwiki.com recently.
We looked into Bing. Bing Shopping is being phased out for Bing’s own version of Product Listing Ads.
They told us they quit accepting marketplaces in late 2012 and some marketplaces were grandfathered out of the policy.
Unfortunately Bing told us there are no plans to begin accepting marketplaces at this time.
We truly hope they change their minds, but for now we cannot use them.
Here are some great ways to market your listings on our site with our site and third-party tools.
We have temporarily halted our Google Shopping PLAs for a few weeks to better optimize the campaigns. Don’t worry we’ll restart as soon things are properly optimized and some more back-end features have been added to our feed generators.
We also are taking advantage of Google’s new Dynamic Product Ads which retargets items from sellers who are using our Google Shopping System.
We may add a DIY plan this fall for sellers who want to just link their Adwords account number and we will link it to their sub-account. This is what ecrater.com does. This puts the seller entirely in control of their own advertising efforts and spending – we would still handle the feed in our multi-client account as Google requires.
You can help your listings be better for Google Shopping by improving the Title and Description.
Here are Google’s feed specifications for help.
Many of our attributes coincide with the Google Shopping feed specifications as well as using relevant keywords (don’t stuff ie: use the same keyword more than absolutely necessary – that’s considered SPAM by most search engines and shopping engines – and us too).
You can start using the keywords section on each listing since we may use some of that for Ad Words Labels or Grouping to finely target our campaign still further.
Just make a comma separated list(one space in front of each word) of strictly relevant keywords(don’t ie: use the same keyword more than absolutely necessary – that’s considered SPAM by most search engines and shopping engines – and us too) like for example a listing of a model car.
Diecast, metal, car
Or a listing for a painting
Canvas, oil painting
This one of the upgrades we will be making this fall so you can add some keywords ahead of time which may help us group our ads better.
Add your listings to Google Shopping if you have not, we recently added a plan as low as 2%. You will not be charged the extra commission if the item was not submitted in the feed nor will you be charged until it actually sells.
Google has also stated it wants much larger pictures – 800px X 800px preferred, and does not allow promotional text, logos, or watermarks in the picture. Please include promotional text in the promotional text field in the listing form – not in the picture, title or description.
Also take advantage of our Item group id field for Google Shopping. See this article for Google’s rules about images for variants.
That’s right, even though we submit listings to TheFind.com automatically, you still need to optimize the title, description, and attributes. To do so, take a look at the latest feed specification, and the merchant blog article to better understand how to get even more traffic. Of course, as with Google Shopping, make the most use of the attributes we have that coincide with the feed specifications and well as using relevant keywords (don’t stuff ie: use the same keyword more than absolutely necessary – that’s considered SPAM by most search engines and shopping engines – and us too).
Good Titles and Descriptions
Make sure you use good Titles and Descriptions for your listings. Don’t stuff keywords or use non-relevant keywords. This can help with some search engines. We get much of our traffic through either free shopping sites or organic(free) search.
Please include promotional text in the promotional text field in the listing form – not in the picture, title or description.
Request to have your Listings or Store added to our Banners
We already do this by default at random for free on our site banners and share on Facebook page.
You can request it as well, say showcase certain items you have for sale for a certain category page like Apparel & Accessories.
If you request it, it is still free.
You can do a lot off of ShoppeThat.com to promote your listings and store on ShoppeThat.com – most of what you do off other sites would work here too. Here are some ideas.
Share your store link or listings on Social Media
If you look at the top of the site header you will see the ShareThis button.
Please use it.
On the listings page you will see buttons for Facebook, Twitter, Pinterest, and Google+.
Please use them.
Share with friends and on your business fan page. Also consider linking to your ShoppeThat.com store on your Business Facebook pages.
There is a sharethis bar on your store home page at the bottom of the screen(may notwork in every browser). If you add your facebook and twitter pages in your store set up pages it will link your fan page to the sharethis bar so users can like your page and see your updates from the sharethis bar.
Be careful not to spam of course.
You can advertise your ecommerce listings and of course your business facebook page with facebook ads.
Do your homework first.
Google Search on “facbebook ads”.
Disclaimer: We are in no way affiliated with Facebook nor represent them. We are not a marketing agency. We are linking to what we hope will be helpful content only. We will not recommended any third party Facebook marketing or ad service, you are responsible for your own research. We are not liable for any advertising expenses you incur.
Do your homework first.
Here is a great article.
AimClear’s blog has a lot of great articles on facebook advertising.
Place Ads or Business Cards for buyers in the Items you sell on our site
Whenever you sell anything on ShoppeThat.com. Place a printed Ad for your Store with the name ShoppeThat.com at the top in the package before you ship. This will help the buyer remember both your store and ShoppeThat.com as well.
Sign in and try these tools.
We recommend you make the absolute most of this newsletter and more to come.
You can also find this article on our Merchant Blog – Don’t forget you can share the Blog Post version of this with other people.